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Blesma, and the people we seek to help, are dependent on the generosity of our supporters as well as the goodwill and trust of the public. We are therefore committed to protecting any personal information we obtain about you, whether you are just visiting our website or are a financial supporter, Blesma Member or volunteer. This Privacy Policy sets out how we obtain, use and protect any personal information you provide to us, whether online, via phone, text, email, in letters or in other correspondence. We hope that this policy statement will answer the questions that you may have about how we manage and protect your details, but if you have any questions which are not answered by this statement, please contact us on 020 8548 3513.

This privacy policy explains the following:

  • what information Blesma may collect about you;
  • how Blesma will use information we collect about you;
  • when Blesma may use your details to contact you;
  • whether Blesma will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us;
  • the use of cookies on the Blesma website and how you can exercise your choices in relation to those cookies.

Blesma is committed to safeguarding your personal information. Your personal data is protected by UK legislation, specifically the Data Protection Act 1998, and the Privacy and Electronic Communications (EC Directive) 2003. We aim to exceed our legal obligations by following best practice and reviewing our procedures regularly.

The Blesma website contains hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including policies on their use of cookies, and we urge you to review them. They will govern the use of personal information you submit or which is collected by cookies whilst visiting these websites. We cannot accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

  1. Who we are

Blesma, The Limbless Veterans is a registered charity in England and Wales (number 1084189) and Scotland (SCO 10315) and a company limited by guarantee registered in England No 4102768 at Frankland Moore House, 185-187 High Road, Chadwell Heath, Romford, Essex, RM6 6NA.

  1. What information will Blesma collect about me?

When you contact Blesma to make a donation, sign up to any of Blesma's activities or online content, such as newsletters, or you telephone, email, write to or text Blesma, or engage with Blesma via social media channels, we may receive and retain personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number, bank account details to process donations and whether or not you are a tax payer so that we can claim Gift Aid.

By submitting your details, you enable Blesma (and where applicable any sub-contractors we may use) to raise funds and to provide you with the services, information, activities or online content you select.

We do not usually collect "sensitive personal data" about our supporters, e.g. health status, unless there is a clear reason for doing so - such as participation in a marathon or similar fundraising event or where we need this to ensure that we provide appropriate facilities or support to enable you to participate in the event. Clear notices will be provided on applications for such events so that it is clear what information we need and why we need it. If you are simply browsing our website as an anonymous visitor, Blesma may still collect certain information from you, such as your IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet).

If you enter your contact details in one of our online forms, we may use this information to contact you even if you don't "send" or "submit" the form. We will only do this to see if we can help with any problems you might be experiencing with the form or with our websites.

Blesma also uses cookies to provide you with a better experience when browsing our website and allows us to improve our site. Please see Section 10 below for more details about how we use cookies. For further information on cookies and how to control or delete cookies please see our ‘Cookie Policy’

  1. How secure is the information which I give to you?

Blesma takes the care of your data seriously and undertakes to protect your personal information in a range of ways. These measures include implementing specific technologies and procedures designed to protect your privacy, such as secure servers, firewalls and SSL encryption. We follow payment card industry (PCI) security compliance guidelines when processing credit card payments.

Any personal information transferred between locations will be both encrypted and password protected.


  1. How will Blesma use the information you collect about me?

Blesma will use your personal information for a number of purposes including the following:

  • in relation to any correspondence you have entered into with us whether by letter, email, text, social media, message board or any other means;
  • for "service administration purposes", which means that Blesma may contact you for reasons related to donations you have made such as your tax status with regard to Gift Aid, the completion of commercial or other transactions you have entered into with Blesma or the activity or online content you have signed up for;
  • for internal record keeping;
  • to contact you about any content you provide;
  • to invite you to participate in surveys or research about Blesma or our work (participation is always voluntary);
  • for the purposes of direct marketing and customer analysis ( see below)
  • to provide you with information about our activities or online content you have agreed to receive;
  • to personalise the way Blesma content is presented to you;
  • to use IP addresses to identify the location of users, to block disruptive use, to establish the number of visits from different countries;
  • to analyse and improve the activities and content offered by the Blesma website to provide you with the most user-friendly navigation experience. We may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.
  1. Will I be contacted for marketing purposes?

Blesma on occasion will contact you to let you know about the progress we are making, upcoming events, fundraising ideas and to raise funds for our work. We contact you by post or, with your consent ,through email.

We may also use your information for the purposes of supporter analysis. This helps us understand our supporters better and allows us to know who may be interested in our work. When we profile our supporters we use publicly available information by demographic, geographic and any other information which helps us build a better picture of our supporters. However we completely anonymise the information gathered, so we will never be able to see information specifically about you. If you do not wish for your information to be used in this way please see section 9 for more information on how to contact us.

We make it easy to opt out of communication from us. Any marketing material we send you will have clear contact preference options and any marketing emails we send you will contain an unsubscribe link. For more information on how to change your preferences or update any information we hold please see section 9 


  1. Will Blesma share my personal information with anyone else?

We will only use your information within Blesma for the purposes for which it was obtained. Blesma will not, under any circumstances, share or sell your personal data with any third party for marketing purposes and you will not receive offers from other companies or organisations as a result of giving your details to us.

We may need to share your information with "data processors" such as our service providers, associated organisations and agents who help us to prepare and send the materials relating to our fundraising and activities. These "data processors" will only act under our instruction and we will not allow these organisations to use your data for their own purposes and will take care to ensure that they keep your data secure.

We will also comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).

  1. Offensive or inappropriate content placed on the Blesma website

If you post or send offensive, inappropriate or objectionable content to or anywhere on the Blesma website or otherwise engage in any disruptive behaviour on any Blesma service, we may use your personal information to stop such behaviour.

Where Blesma reasonably believes that you are or may be in breach of any of the laws of England and Wales (or the law of Scotland if you live there) (e.g. because content you have posted may be defamatory), we may use your personal information to inform relevant third parties such as your employer, internet provider or law enforcement agencies about the content and your behaviour.

  1. How long will Blesma keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, for example we will keep a record of donations for at least seven years.

If you request that we stop sending you marketing materials we will keep a record of your contact details and appropriate information to enable us to comply with your request not to be contacted by us.

Legacy income is vital to the running of the charity. We may keep data you provide to us indefinitely, to carry out legacy administration and communicate effectively with the families of people leaving us legacies. This also enables us to identify and analyse the source of legacy income we receive.

Where you contribute material to us, e.g. user generated content or in response to a particular activity we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted unless otherwise stated at the point of generation.

  1. What is Blesma's policy on allowing me to update, correct, or delete my personal information?

The accuracy of your information is really important to us. We want to ensure that we are able to communicate with you in ways that you are happy with, and to provide you with information that is of interest. If you wish to change how we communicate with you, or update the information we hold, then please contact us:

  • email us at
  • write to us at: Supporter Services, Blesma, 185-187 High Road, Chadwell Heath, Romford, Essex RM6 6NA
  • call us on 0208 590 1124 (Mon-Fri 9am-5pm)

Under the Data Protection Act you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. (We charge £10 for information requests and require you to prove your identity with two pieces of approved identification).

Please address requests and questions about this or any other question about this Privacy Policy to the Operations Director, Blesma, 185-187 High Road, Chadwell Heath, Romford, Essex RM6 6NA

  1. Does Blesma collect Information when you visit our website?

When you visit our website your device will create a small text file called a ’cookie’. Whenever you visit our website your browser will send the cookie file back to our server. This allows us to anonymously distinguish you from other users of the website which helps us to provide you with a good experience when you browse our website and helps us to improve our site for our supporters. For more information please see our Cookie Policy.

Blesma also uses Google Analytics to collect potentially personally identifying data and information. Blesma has implemented features for Google Display Advertising, Remarketing, and Google Analytics Demographics and Interest Reporting. The purpose for the collection of this potentially identifying data is to identify trends in the usage of the website; these trends may be analysed and published in reports for internal use.

Blesma may also collect potentially personally-identifying information like Internet Protocol (IP) addresses. Blesma only discloses logged in user IP addresses under the same circumstances that it uses and discloses personally-identifying information as described above.

Visitors can at any time opt out of Google Analytics tracking with the Google Analytics opt-out browser add-on which can be found at

  1. Changes to Blesma's Privacy Policy

This Privacy Policy may be updated from time to time so you may wish to check it each time you submit personal information to Blesma. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use the Blesma website to submit personal information to Blesma. If material changes are made to the Privacy Policy we will notify you by placing a prominent notice on the website.

Last updated: May 2017